PHOTOS: Disney Will Donate 100% of Profits from New Pride Merchandise

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Disney has released a TON of new merchandise in the past few months…it’s almost overwhelming!

50th anniversary merchandise

We’re finding new things to buy online every week — from the 50th Anniversary collections to the new Mickey Mouse: The Main Attraction monthly series. and now there’s a HUGE new collection to check out both in the parks and on shopDisney.

Each year (typically right before or during the month of June) Disney releases a Pride merchandise collection, complete with a wide variety of rainbow items. Today we spotted this year’s products at Disney World and on shopDisney, and there are a LOT of them!

The Marvel Pride Collection

With the release of this year’s collection, Disney has announced that 100% of the profits from any Pride Collection items purchased between now and June 30th will be donated to “support LGBTQIA+ youth and families.” The signs in the stores also provide a link to the website where you can learn more about the organizations Disney is donating to.

Pride Collection details

Some of the items in this year’s collection are fandom-specific, like this new Marvel Pride Collection T-Shirt for Adults. The front has the Marvel logo in rainbow colors…

Marvel Pride T Shirt

…while the back has a list of attributes of popular Marvel characters, along with their symbols. We spot Hulk, Captain Marvel, Spider-Man, Black Panther, and more!

The back features several character logos.

This shirt is available in the parks for $24.99 and online for $29.99.

Click Here to Shop the Marvel Pride Shirt Online!

And Disney didn’t forget about Starwars fans either — we also got a whole collection themed to those movies. We have a feeling of this Starwars Pride Spirit Jersey for Adults is going to be one of the more popular items.

Star Wars Pride Spirit Jersey

The front has. combination of the Rebellion and Empire symbols, while the back has the Starwars logo. You can order it for $74.99.

Get the Starwars Spirit Jersey Online Here!

But besides the Starwars and Marvel collections, we’ve also got some regular Disney-branded rainbow merch. First of all, you know Disney can’t resist releasing a new cup for every occasion, and this time we got the Disney Pride Collection Stainless Steel Tumbler.

Disney Pride Tumbler

It’s covered in rainbow stripes and has the word “Pride” emblazoned across the middle (with a little Mickey head over the ‘i’). You can order it for $24.99 on-line.

Shop the Pride Tumbler Here!

Do you need ANOTHER Disney Loungefly? Maybe not, but these Disney Pride Collection Mickey Mouse Loungefly Backpacks were flying off the shelves in the parks.

Mickey Mouse lounge fly

It’s a simple black bag, but the front pocket is shaped like a heart with an ombre rainbow design. Like we said, they were pretty popular, but they’re still in stock online for $75.

Order the Rainbow Mickey Backpack Here!

Don’t want to spend quite that much, but you still need a bag for the parks? Or maybe you don’t need quite that much space? Well, they’ve also got a Disney Pride Collection Mickey Mouse Loungefly Wristlet for $40.

There’s a tiny one too!

It’s much smaller than the big backpack (it’ll fit in the palm of your hand) and it has two zip pockets to store your tiny belongings when you’re in the parks.

Check Out the Wristlet Online Here!

There are several more items online and in the stores that you can check out if you’re interested. We’ll make sure to update you as new items are added to the collection (Disney typically releases ears as well, so we’ll be on the lookout for those). Stay tuned to DFB for all the news!

Click Here to Shop ALL the Pride Items Online!


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Which of the items is your favorite? Tell us in the comments!

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